As part of a small non-profit working to promote open education in underrepresented regions, I was in charge of setting up paid outreach campaigns — something we could barely afford, given how expensive Google and Meta ads have become. Someone from an NGO ad group tipped me off about Kadam, and what stood out to me was the possibility to geo-target low-CPC regions with native and pop formats while staying within our budget. I launched a test run focusing on three African countries and immediately noticed a spike in qualified visits and email sign-ups — exactly the kind of engagement we wanted. Their reporting tools were simple yet informative, and I loved how easy it was to exclude low-performing placements. For anyone who needs wide reach without draining their wallet, this platform deserves a serious look.