I’ve been running an online shop for about a year now, and I feel like building trust is the hardest part. Customers in NZ are often worried about scams. I wonder if brand protection actually helps with this, or if it’s just something behind the scenes that customers don’t notice.
It absolutely helps. Customers feel more confident when they know they’re dealing with the genuine business. With proper brand protection you reduce the risk of fakes confusing them, and you also send a clear message that you take their trust seriously. That guide shows how protection ties directly to credibility and customer loyalty, not just legal stuff.
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