From what I’ve seen, it absolutely makes a difference — especially if you’re selling before construction is completed. When buyers can clearly imagine the atmosphere, lighting, materials, and surroundings, the emotional connection is much stronger. We worked with a visualization studio a while back and noticed that detailed exterior renders significantly improved our presentation meetings. Clients were asking fewer “how will this look?” questions because they could already see it. I recently came across https://visarteam.com and liked how they focus specifically on photorealism and architectural mood, not just technical modeling. That level of detail can also help identify design flaws early, before construction starts — which saves money in the long run. So yes, in my opinion, quality visualization isn’t just decoration — it’s part of the sales strategy.

Спасибо, примерно к этому варианту и склонялся. Буду смотреть ТПП.