Internet has brought monetary facilities for those who make fine art, sculptures, photographs, fashion garments, paintings and other hand-crafted products. As they are able to market and sell these directly to the public. They can deal with customers on a large scale without going through a third-party such as a gallery. Marketing and selling products via an artist website or print-on-demand facility enables artists to ship printed images and products to an entirely new audience. They can reach out to people who are on the other side of the border or the globe. Instead of institutions or established galleries deciding which artworks ‘make it’, the public votes work are doing justice to the art in the spotlight through viral sharing on social media. Although, this doesn’t mean that making a living in these professions is easy. Competition remains tough, with an oversupply of those wishing to work in a creative field. Success will always require skill, commitment, dedication, hard work and good business ethics. However, the playing field has been levelled. A number of individuals are able to make their living in creative ways that were previously rarely possible. Original content always leads the business market.

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