Setting up that all important merchant become a digital payments agent account is essential if you are going to accept plastic, which you must do if your business is online. Think about setting up a third party payment option as well. This may cost you a bit more on the front end, but may decrease the likelihood of you being scammed by fraudulent credit cards, and allows those without credit cards to buy from you as well.

Use Social Media
Blogging, Twittering, and using Facebook to promote your company will not only attract new leads, it gives you the opportunity to appear as the expert in your niche. This increases the chances that someone will buy from you rather than the other company.

Get an Autoresponder
Being able to accept payments, blogging and having a good, professional website are all important. But make sure that your website has an opt-in opportunity on every page. Then, take that information and send it to your autoresponder. This will help increase your conversion rate and build your customer list.