With the invention of decentralized exchanges, people don’t need regular market-makers which are present on centralized exchanges. Instead we use automated market makers, where every token is stored in a smart contract and it’s value is dependent on the amount of corresponding token in the same liquidity pool called “pair”. The more money, tokens, and liquidity you put into the pair - the better it is for trading. Large institutional players are only interested in tokens, where nobody can move the price of your token by selling a few thousands of dollars worth of tokens. So you should be aiming to provide as much liquidity as possible.
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