PIRAMIDE EN CALIFORNIA-NEXO SILICON VALLEY/APPLE - DESENMASCARANDO LAS FALSAS DOCTRINAS

There's finally an explanation for the giant dirt pyramid on Apple's new campus

Feb. 17, 2016, 2:16 PM

Youtube/Duncan SinfieldAs Apple's $5 billion "spaceship" campus in Cupertino, California, has started to take shape, an enormous pyramid of dirt has risen beside it.

Now we know why: None of the dirt excavated to situate Apple's new offices will be removed from the 175-acre campus.

Instead, all of the earth Apple dug up will become part of the building's landscaping, which will eventually resemble a natural forest.

"Hard to know which is more beautiful, the building or that pile of dirt," CEO Tim Cook told Vogue.

Apple's 12,000-person campus is expected to be completed this year. Major landscaping — building the dirt pyramid — was completed in 2014. Employees are expected to move in to their new offices in early 2017.

The process of building the campus started in 2009, and former CEO Steve Jobs said that Apple had "a shot at building the best office building in the world." Apple partnered with architect Norman Foster to design the building, which heavily features curved glass in the design — over 4 miles, according to Foster.

But as important as the building was to Jobs, so was the campus' larger landscape. When finished, it will be covered with natural and native grasses and trees.

Here's another look at the giant dirt pile:

Youtube/Duncan Sinfield

Here's what Apple's campus will look like when it's finished, according to design renders:

City of Cupertino

https://www.businessinsider.com/we-now-know-why-theres-a-giant-dirt-pyramid-on-apples-new-campus-2016-2

Apple’s application to build a store in Paris – its first in France – has been approved, according to the French financial daily La Tribune. The location: the Carrousel du Louvre, prime retail space under the pyramid that dominates Napoleon’s courtyard at the museum’s grand entrance.

According to La Tribune’s brief report, Apple (AAPL, -0.65%) has drawn up plans to build a two-story, 715 square meter store in space previously occupied by two shops – Résonances and Lalique. Among its new commercial neighbors: Sephora, Esprit and a Virgin Megastore.

ifoAppleStore, which watches Apple’s retail activities more closely than a security guard, adds this:

The mall hosts 9 million visitors a year, of which at least 40 percent are tourists. In an unusual move, the store was officially acknowledged by Jasmine Khounnala, Apple’s Paris-based public relations manager, who said, ”We are thrilled that our opening project of an Apple Store in the Carrousel du Louvre has been approved by the (local planning commission).” She added that Apple is “delighted” to offer Paris the experience of Apple retail stores, just as in other countries. (link, with diagram)

Of course, construction does not necessarily follow approval, but I.M Pei’s glass pyramid would complement nicely Apple’s glass cube on Manhattan’s Fifth Ave.

There's finally an explanation for the giant dirt pyramid on Apple's new campus

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