Heardle's success can be attributed to several factors. It's a fresh take on the Wordle formula, offering a new daily challenge that's both fun and engaging. The heardle game also taps into players' nostalgia and love for music, providing a platform for musical discovery and revisiting beloved tracks.

It's making waves in the music industry. The game has been credited with increasing streams and exposure for featured artists. Songs that appear as daily challenges often see a spike in listens on platforms like SoundCloud, and the game has even led to increased monthly listeners for some artists on Spotify.