Completing a book can be a long journey, often taking months or even years. Once you've reached that milestone, it's natural to want to celebrate. However, if you plan to self-publish, there are more steps to consider before you finish the process. One key decision is whether to use a traditional printer and book fulfillment services or print-on-demand. Each option has advantages that can impact your visibility, personal brand, and profit margins. The on-demand model is particularly appealing since it eliminates the need for upfront inventory costs and handles order fulfillment.

These benefits are significant, but they can also come with substantial costs. By choosing print-on-demand, you step into the role of a content creator and may find yourself with limited control. Your profits hinge on the commission you receive from the on-demand printer. Furthermore, the absence of direct access to your customer's information can be detrimental, especially given the importance of re-marketing. Therefore, it's essential to evaluate your options carefully. Also, if you develop promotional materials, conventional printing lets you bundle these items with your book orders.

How you print your book can significantly influence its overall success, and some routes allow you to provide a personal touch that many self-publishing authors value. When a reader first holds your book, the impression it leaves is crucial. You may want a unique trim size tailored to your genre, a specific type of binding such as spiral, or a sturdier cover. These options are often more readily available through traditional printers, unlike the limited templates offered by print-on-demand services, which may not accommodate unique designs easily. It is acceptable for some books but a concern for others.

Selling books directly from your website or store can enhance your branding and create a more professional appearance, a task that can be challenging with print-on-demand. By printing in advance and partnering with a reliable fulfillment service, you project an image of having in-house capabilities. It fosters a stronger brand identity and allows for personalized touches like gift wrapping, branded packaging, or signed copies for select customers. If you're a speaker planning to sell books at events, conventionally printed copies may offer a more seamless coordination process for sales.