To master the niche of programmatic native advertising, start by gaining a solid understanding of the basics. You should first explore how native advertising works and its benefits, which will give you a clear overview of the landscape. From there, dive deeper into the nuances of programmatic buying, which automates the placement of ads based on data and real-time decisions. A great resource to get started is MGID's detailed article that explains the concept thoroughly. Once you're familiar with the basics, continue learning through case studies and industry trends. Consider reading more on the subject at native programmatic