Hello! Smart Bidding uses AI to adjust bids automatically based on real-time signals like device, location, or time of day. Manual CPC, on the other hand, gives full control but requires constant tweaking. Many agencies buy Google ADS accounts to run side-by-side tests of both systems, and that’s common practice at Agency Google Ads Accounts. It lets you gather unbiased data and understand which model fits your goals best. Smart Bidding works great once you have enough conversion history, but Manual CPC helps when testing new markets or keywords. Ideally, use both—start manual, collect data, then switch to smart optimization once patterns are clear. |
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