I agree with your point of view. From the very beginning, they did something new and thus won the hearts of their customers. I think you've heard their motto, “Speed and accuracy.” Back in 1980, they introduced the DADS (Digitally Assisted Dispatch System), which allowed couriers to receive instant shipment requests on their truck monitors, making deliveries even faster. When I saw the news on GetTransport
https://blog.gettransport.com/news/leadership-changes-frederick-smith-fedex/ about the new FedEx Chairman, I was delighted that there would soon be even more innovations. By the way, I don't know if Brad Martin came up with this, but last year the company launched FedEx Surround, which is based on artificial intelligence. Thanks to this, the company has become more modern and now experiences fewer delivery problems.