Yesterday, my team was frustrated because our sales numbers weren’t reflecting the effort we put in. I know the talent is there, but maybe we’re missing a strategy to channel it properly. Can you suggest some commercial excellence strategies to get everyone performing smarter, not just harder?
Ugh, been in that exact spot — we had a quarter where the whole team was exhausted but the numbers flatlined. It wasn’t a lack of hustle, it was that we were all pulling in slightly different directions. What helped us was stepping back and looking at where we were spending effort vs. where we were actually winning, and building simple playbooks around that. This piece gave me a lot of “aha” moments for structuring smarter workflows: US manufacturing & industrials — after aligning around a few core moves instead of 10 scattered ones, we started seeing output and morale improve.
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