The growth of the baby formula market in GCC countries is primarily driven by several socio-economic and lifestyle factors. Rising urbanization, an increasing number of working mothers, and higher disposable incomes have significantly increased demand for convenient and nutritious infant feeding options. Additionally, growing awareness about infant nutrition and the benefits of fortified formulas, such as DHA, ARA, and probiotics, is encouraging parents to opt for premium and specialty baby formulas.
The expansion of modern retail channels, including supermarkets, hypermarkets, and e-commerce platforms, has made a wide range of baby formula products easily accessible across the region. Furthermore, the preference for imported and trusted international brands contributes to market growth, as consumers seek high-quality and safe products for their infants.
According to Expert Market Research, the GCC baby formula market reached a value of approximately USD 2.32 billion in 2024. The market is projected to grow at a CAGR of 6.90% during the forecast period of 2025-2034, reaching an estimated value of USD 4.52 billion by 2034. This robust growth reflects the increasing adoption of infant formula products driven by convenience, nutritional awareness, and evolving consumer lifestyles in the Gulf region.
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