Digital Marketing is the practice of promoting products, services, or brands using online platforms and digital technologies. It covers strategies such as SEO, social media marketing, PPC advertising, email campaigns, and content marketing. Unlike traditional methods, it helps businesses reach targeted audiences, track performance in real time, and build direct customer engagement. Enrolling in a Digital Marketing Course in Chennai at FITA Academy equips learners with practical skills, hands-on training, and industry-relevant tools to launch or grow a successful career in this field.