Data analytics is the process of examining, interpreting, and modeling data to discover meaningful insights, trends, and patterns that drive strategic decision-making. It enables businesses to transform raw data into actionable knowledge, helping them understand customer behavior, forecast market changes, and streamline operations. Through methods such as statistical analysis, predictive modeling, and machine learning, organizations can make evidence-based decisions that improve productivity and profitability. Data visualization tools further enhance this process by turning complex data sets into clear, interactive dashboards that simplify interpretation. Enroll in a Data Analytics Course in Chennai offered by FITA Academy to gain hands-on experience and industry-relevant skills.