Genta said that Georges Golay told him – at 4 PM, the night before Baselworld 1970 opened, "Mr. Genta, we have a distribution company that has asked us for a steel sports watch that has never been done before – and I need the design sketch for tomorrow morning." Genta rose to the occasion and would later say, "It was a crazy link thing, personally I don't know by what magic it was possible to create such a thing in one night, it was quite amazing!"