Lately, Massena's energies have been directed toward his own independent watch brand, Massena LAB, where in addition to creating his own products, he seeks to "Massenize" the watches of other brands. This often means playing with mid-century watch design tropes: such as a faux-tropicalized dial with hand-applied lume. This brings us back to the original Ming 17.09, a watch that, despite those sweet flared fancy lugs, doesn't exactly present as link an obvious candidate for Massenazation.