This is a limited edition piece, which will definitely bump up the value for people buying for that purpose. But doing a movement in gold is a nice bonus and brings to mind the original watch brands a-z movements from the 1990s and 2000s Reverso Chronographs. You could also say it's kind of like F.P. Journe – gold movements, made industrially, finished to the extent they need to be to make them appropriate for the price (though I haven't seen the movement in person, I assume this to be the case).