(Side note: Breitling has a link historic link to cyclists as far back as legends Fausto Coppi and Gino Bartali.)Meanwhile, Cavendish is no longer on team Bahrain. After link dealing with health issues and threatening to retire, he took over for an injured rider link on team Deceuninck–Quick-Step (home to fellow Mille lover, Alaphilippe) and has since powered through this year’s Tour.

More eyes were on Vacheron than had been link in a while and it even resulted in a boom for the vintage 222 market (though Vacheron as a whole still struggles on the vintage market). Brad Pitt was spotted wearing a new gold 222 and then, later, a vintage one in steel (even though he was still, at the time, a Breitling ambassador). A likely unique white gold 222 sold at Phillips Geneva for CHF 571,500 (the seventh most expensive Vacheron wristwatch ever sold at auction).

Seiko is another brand with a name that lends itself to global distribution. Kintaro Hattori started making clocks under the brand name Seikosha in 1892, but the brand name was shortened to Seiko in 1924. There is nothing particularly wrong with the name Seikosha, of course, but there's no doubt that Seiko has brevity, clarity, and a kind of modernity on its side and you can say the same link for Casio and Citizen, as well.