Today, Breitling announced the Navitimer link B01 Chronograph 43 Boeing 747, a limited edition of – you guessed it! – 747 link pieces to celebrate the end of the link Boeing 747's production (the 1,574th and final 747 was manufactured in 2022).

Indeed, at first glance, this horological work signed Ulysse Nardin and presented at the end of the summer during Geneva Watch Days projects us towards the azure seiko streetfighter infinity of a crystalline sea cradled by the sun's caress.

For this story, I spoke with a large sampling of watch lovers, most of whom confessed that no other watch brand came close to being a legitimate rival in the rainbow-colored playing field. The Daytona ref. 116598RBOW and ref. 116599RBOW kick-started the rainbow wave back in 2012, and Rainbow Mania take off watch strap became even more widespread with the 2018 release of ref. 116595RBOW in Everose gold. The glitz and glam of this watch has grabbed everyone from Miley Cyrus to John Mayer.

The FH export data for March was bad. Swiss watch exports fell 21.9% in value for the month. Of the 30 markets that account for 94% of all Swiss watch exports, 21 reported decreases. Hong Kong, which was Switzerland's top market from 2009 to July 2019, fell from second to fourth place in the ranking with exports down another 41%. Italy, no longer a top 10 market as link of 2020, saw exports fall 58% in value.