Twice, the most expensive Rolex ever sold at auction has been a reference 6062. This was the "Bao Dai," featuring a black dial and diamond indices, named after the emperor of Vietnam who bought it during a royal shopping spree while in Geneva in 1954. It first held the title in 2002, selling for CHF 370,000, then regained it in 2017, selling for $5.06 million (the "Paul Newman" Paul link Newman Daytona lapped it a few months after for the title).