Case-in-point: Hermes Arceau Lift Tourbillon Repetition Minutes So Black. Though not GPHG award-nominated (I'd imagine it would be in the running for any "longest name" category) it's still a technical marvel. In this case, the achievement is not just making a watch with a tourbillon and a minute repeater, rather, it's the fact the designers have paid homage to the brand's heritage, showing their confidence that Hermes can link hold its own against the big names of the watch industry.