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One of the most common PPC mistakes is driving traffic to generic or poorly optimized landing pages. Even if your ad is effective, users may bounce if the landing page doesn’t match their expectations or isn’t tailored to convert.

Another issue is targeting too broad keywords without refining them. This often leads to wasted spend on unqualified clicks. Don’t forget about negative keywords either — they help cut down irrelevant traffic.

Also, it’s a mistake to neglect regular performance analysis. Campaigns need ongoing testing and adjustment to stay profitable.

As an example, here’s a well-structured, purpose-driven business website you might analyze for clarity and relevance: https://www.kvota.com.ua. It’s focused, professional, and speaks directly to its audience — great principles to apply in PPC strategy too.

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